Marketing Effects in a Consumer Credit Market in South Africa (Pricing the Effect of Psychological "Features") | The Abdul Latif Jameel Poverty Action Lab

Marketing Effects in a Consumer Credit Market in South Africa (Pricing the Effect of Psychological "Features")

Researchers:

Dean Karlan

Researchers:

Jonathan Zinman

Researchers:

Marianne Bertrand

Researchers:

Sendhil Mullainathan

Eldar Shafir

Partners:

Credit Indemnity & Financial Services (CIFS)

Fieldwork implemented by:

Innovations for Poverty Action (IPA)

Location:

South Africa

Timeline:

2003 - 2006

Themes:

Finance & Microfinance

Policy Goals:

Access to Credit

Data:

What’s Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment