In 2008, women accounted for 18 percent of parliament members worldwide, and only 13 countries had a female head of government. These gender disparities do not reflect legal restrictions in most cases – women can vote, support candidates, and run for office in almost every country. Rather, many suggest that in both rich and poor countries, women’s access to public office is at least partially restricted by voter bias in favor of male politicians. Women’s reservation policies (guaranteeing a certain number of seats for female candidates) are advocated as a way to reduce the gender bias in politics. While such reservations increase female participation in politics and often alter subsequent policy making, little is known of the impact of reservations on changing perceptions of female leaders and the future electoral success of women.
In 1993, a constitutional amendment in India mandated that a randomly selected third of village council leader positions (pradhans) be reserved for women. The village council is responsible for the provision of village infrastructure – such as public buildings, water, and roads – and for identifying government program beneficiaries. Although all decisions in the village council are made by majority, the pradhan is the only full-time member and exercises significant control over the final council decisions.
Researchers used the random variation in exposure to female leaders mandated by the constitutional amendment to examine the impact of reservation on perceptions of female leaders.
Impact on Voters’ Taste: Reservation did not, in the short run, alter voter taste for female leaders. All villagers exhibited a strong implicit same-gender preference: women associated female names and images of female leaders with positive attributes on the IAT, while men associated male names and images with positive attributes. However, both genders exhibited an explicit preference for male leaders. Male villagers in never-reserved villages rated male leaders 1.45 points higher than female leaders on a ten-point scale. Among female villagers the difference was smaller (0.56 points), but still significant. Reservation did not improve the implicit or explicit distaste for female leaders—in fact, the relative explicit preference for male leaders was actually strengthened in villages that had experienced a quota.