Giving directly to support poor households

GiveDirectly has expanded its cash transfer program, which was found in a randomized evaluation to have improved economic and psychological well-being in Kenya, to reach over 125,000 households in rural Kenya, Rwanda, and Uganda since 2013.
Three people stand at corrugated tin stand advertising mobile services in a field in Kenya
A stand in Kenya advertising mobile phone-based money transfer service M-Pesa. Photo: GiveDirectly

GiveDirectly sends cash directly to households living in extreme poverty, allowing recipients to decide for themselves what they need most. An early evaluation of its program in Kenya by Johannes Haushofer and Jeremy Shapiro, found that unconditional cash transfers increased household assets, consumption, psychological well-being, and food security nine months after the transfers. Three years after the transfers, positive impacts on assets but not on other outcomes, persisted. Based on this and a large body of evidence from over 150 studies, GiveDirectly has refined and expanded its cash transfer program to reach over half a million people globally. By aiming to deliver both choice and impact to participating households, GiveDirectly has influenced a global debate on effective charitable giving and universal basic income.

The Problem

What happens when you give poor families cash, no strings attached?

In 2015, wealthy countries cumulatively spent over US$131 billion in development aid.1 Nearly all of this assistance is provided as in-kind contributions (such as food, fertilizers, or textbooks) or services (such as business training) that involve substantial administrative costs. However, the proliferation of cell phones and last-mile payments infrastructure (such as mobile banking) has made transferring cash directly to the poor fast, reliable, and inexpensive. As a result, a growing number of researchers, development practitioners, and donors are asking whether simply giving poor households cash can be more cost-effective than traditional aid.In recent decades, large government-run cash transfer programs for poor citizens have become increasingly common. More than thirty countries have implemented conditional cash transfer (CCT) programs, which provide households with cash on the condition that parents invest in the health, nutrition, or education of their children.2 CCTs have generally been successful in reducing poverty and improving education and health outcomes across a variety of contexts, but the program costs of targeting and monitoring eligible recipients are often substantial. Unconditional cash transfers (UCTs) remove these monitoring costs and allow poor households to decide for themselves how to allocate resources. Evidence from Morocco and Malawi has suggested that removing conditionality may reduce costs and also have positive impacts.

The Research

A randomized evaluation of GiveDirectly’s program in Kenya found that it increased consumption, assets, and food security among recipients and their families in the short-run.

GiveDirectly extended the body of research on cash transfers by conducting a randomized evaluation on an early version of its own unconditional cash transfer program in partnership with Innovations for Poverty Action (IPA). From 2011 to 2015, researchers Haushofer and Shapiro conducted a randomized evaluation in Rarieda, Kenya to measure the impact of UCTs on poor rural households’ economic and psychological well-being. While most previous evaluations of cash transfer programs were of small, regular payments, in this study, the researchers evaluated large, one-time transfers (averaging US$709, PPP-adjusted). Within villages receiving UCTs, researchers varied three design features: the gender of the recipient, timing of the payments, and size of the transfer.

Overall, results showed that recipients spent the transfers in ways that improved their well-being in the short-run, and that there was no impact on “vice” spending. Nine months after the program began, households’ monthly consumption increased by US$26 (a 16 percent increase on a base of US$158) across a range of goods including food, medical, and educational expenses, relative to non-recipient households in comparison villages. In addition, recipient households reported improvements in psychological well-being. However, three years after the transfers were disbursed, the positive impacts on consumption and psychological well-being were no longer evident. After three years, recipient households did have higher levels of consumption than non-recipient households within treatment villages, but it is not clear whether this is due to increased consumption or of negative spillovers.3

Nine months after the transfers began, recipient households reported investing more. On average, household investment in assets such as livestock, furniture, and metal roofing for their homes increased by US$401 (an 81 percent increase on a base of US$495). Households also invested more in income-generating activities such as businesses and livestock, although neither revenues nor profits from these activities changed.

Three years after the transfers began, recipient households continued to invest more in assets like livestock, furniture, and metal roofing, with recipient households reporting US$422 more in asset ownership than households in the comparison group (a 43 percent increase on a base of US$992).

After both nine months and three years, the study found that receiving UCTs led to no increase in expenditures on temptation goods like alcohol or tobacco, consistent with evidence from a randomized evaluation in Liberia as well as a World Bank review of nineteen cash transfer studies, nearly all of which found either no impact or a negative impact on alcohol or tobacco spending.4

To learn more, see the evaluation summary.

From Research to Action

Rigorous evidence of program effectiveness helped mobilize resources to scale up the program in Kenya and Uganda.

GiveDirectly’s focus on efficiency, transparency, and ongoing generation and use of evidence from randomized evaluations has inspired commitments from donors, helping them expand their reach annually. GiveDirectly is featured as a top-rated charity by GiveWell, which recommends charities to donors based on rigorous evidence and cost-effectiveness.

Since 2013, GiveDirectly has enrolled over 125,000 households in cash transfer programs, reaching over half a million people when accounting for average household size. On a larger scale, the organization has also influenced a global conversation about how to best give charitably. Many facets of its standard operations are part of at least one randomized evaluation to further inform the organization’s programming and expansion.

For example, one ongoing evaluation, led by J-PAL affiliates Edward Miguel (University of California, Berkeley) and Paul Niehaus (University of California, San Diego), along with Johannes Haushofer and Michael Walker, is studying the macroeconomic and long-term impacts of GiveDirectly’s unconditional cash transfers. Another ongoing evaluation, led by J-PAL affiliates Sendhil Mullainathan (Harvard University) and Niehaus, along with Anandi Mani, is measuring the impact of different cash transfer designs, including giving recipients control over timing and giving them information on the performance of investments made by past recipients. Furthermore, in rural Kenya, the organization is currently partnering with J-PAL affiliates Abhijit Banerjee (MIT), Niehaus, and Tavneet Suri (MIT), along with Michael Faye and Alan Krueger, to launch the first randomized evaluation of basic income—an unconditional cash transfer to all adults across a large sample of villages that is sized to cover basic needs for a twelve or two year period.

In 2018, the results from a first-of-its-kind study that directly compared the impacts of traditional in-kind programming with a roughly equivalent amount of cash, implemented by GiveDirectly in partnership with USAID and Innovations for Poverty Action, were publicly released. GiveDirectly will be working with USAID on five additional cash benchmarking evaluations in Africa over the next two years.


Haushofer, Johannes, and Jeremy Shapiro. “The Long-Term Impact of Unconditional Cash Transfers: Experimental Evidence from Kenya.” Working Paper, January 2018.

Haushofer, Johannes, and Jeremy Shapiro. 2016. “The Short-Term Impact of Unconditional Cash Transfers to the Poor: Experimental Evidence from Kenya.” The Quarterly Journal of Economics. 131(4): 1973-2042.

Haushofer, Johannes, and Jeremy Shapiro. "Household Response to Income Changes: Evidence from an Unconditional Cash Transfer Program in Kenya." Working Paper, November 2013.

Suggested citation:

Abdul Latif Jameel Poverty Action Lab (J-PAL). 2018. "Giving directly to support poor households." J-PAL Evidence to Policy Case Study. Last modified October 2018. 

OECD Development Co-operation Directorate (DCD-DAC). 2016. “Development aid rises again in 2015, spending on refugees doubles.” Accessed January 20, 2017.
Fiszbein, Ariel, Norbert Schady, Francisco H.G. Ferreira, Margaret Grosh, Niall Keleher, Pedro Olinto, and Emmanuel Skoufias. 2009. Conditional cash transfers: Reducing present and future poverty. A World Bank policy research report. Washington, DC: World Bank. Snilstveit, Birte, Jennifer Stevenson, Daniel Phillips, Martina Vojtkova, Emma Gallager, Tanja Schmidt, Hannah Jobse, Maisie Geelen, Maria Grazia Pastorello, and John Eyers. 2015. “Interventions for improving learning outcomes and access to education in low- and middle- income countries: a systematic review.” 3ie Systematic Review 24. London: International Initiative for Impact Evaluation (3ie).
For consistency in reporting findings from the nine-month and three-year endline surveys, we report here the between-village (rather than within-village) comparisons presented in Haushofer and Shapiro (2016) and Haushofer and Shapiro (2018).
Evans, David K. and Anna Popova. 2017. “Cash Transfers and Temptation Goods.” Economic Development and Cultural Change 65(2): 189-221.