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Weekday vs. Weekend Text-Based Parenting Support in the United States

Hans Fricke
David Song
Ben York
In Texas, researchers conducted a randomized evaluation to test the impact of text message-based parenting support delivered at different times of the week on young children’s literacy and numeracy development. They found that text messages delivered on weekends were best for supporting children...

Laser-Branding Technologies to Increase the Quality of Watermelons in Chinese Markets

Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...

Improving Labor Market Opportunities to Increase Women's Employment and Education in India

Researchers provided three years of recruiting services to help young women in randomly selected rural Indian villages get jobs in the business process outsourcing industry. Women who had access to these recruiting services were significantly more likely to be employed outside the home at the end of...

Digital Delivery of Humanitarian Aid to Improve Food Security of Women in Afghanistan

Miguel Fajardo-Steinhäuser
Michael Findley
Researchers evaluated a program delivering digital aid payments on food security and mental well-being for vulnerable female-headed households in Afghanistan. Digital payments led to improved food security and mental well-being for beneficiaries. Digital delivery of aid was also cost-effective and...

Do Online Advertisements Increase Name Recognition or Favorability of Political Candidates in the United States?

David E. Broockman
In order to assess the effects of online advertising, researchers evaluated the impact of a high volume of Facebook advertising on name recognition and favorability of political candidates. E xposure to Facebook ads did not increase recognition of a candidate’s name or increase positive assessments...