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Information Campaigns to Increase Mobile Banking Adoption in Ghana

In Ghana, researchers worked with a bank that provides services to low-income customers with limited access to mainstream banking to evaluate the impact of sending pre-recorded informational voice calls and text messages on the adoption of mobile banking. Clients that received messages encouraging...

Reducing Administrative Burden for Postpartum Individuals Accessing Primary Care in the United States

Researchers evaluated the impact of auto-scheduling appointments with targeted messages and nudge reminders on primary care engagement within four months after delivery for postpartum individuals with diabetes, hypertension, mental illness, or obesity. Individuals who received this intervention were...

The Impact of Peer Messaging to Combat the Spread of Covid-19 in Zambia

Researchers conducted a randomized evaluation in Zambia to test the impact of a peer-based information campaign, consisting of SMS messages and small cash incentives, on people’s adherence to Covid-19 health protocols. Participants forwarded public health SMSs when they were encouraged to do so, yet...