Blog

News

Browse news articles about J-PAL and our affiliated professors, and read our press releases and monthly global and research newsletters. For media inquiries, please email us.

Digital Marketing for Microenterprises and Small Businesses in Egypt

Researchers aim to identify which firms can benefit from engaging with and advertising on digital advertising platforms, to explore the reasons why they may not already be doing so, and to test whether input-based versus results-based approaches are most cost-effective for policy.