The Evidence Effect

Ideas for the future of development

The Evidence Effect blog is a series of eight installments that shares what we have learned about improving the lives and livelihoods of people who are experiencing poverty or affected by a volatile climate. We discuss how these lessons have changed thinking, investments, and outcomes that matter—like people living longer and healthier lives, escaping extreme poverty, and gaining better economic opportunities. 

Evidence in action

The Evidence Effect highlights 31 examples of life-changing programs that warrant more attention, investment, and consideration for scaling. Explore them below, drawn from more than 1,200 completed randomized evaluations led by researchers in our network.

Investing in girls’ secondary education can have big payoffs for girls and for the next generation.

An entertaining television drama series led young adults to adopt safer sexual health practices—succeeding where other public health campaigns have struggled.

Making vaccines easier to access and more in-demand protects children from getting sick and dying from preventable diseases.

The Graduation approach is a proven "big push" program that has empowered people to pull themselves out of extreme poverty across at least 20 countries.

Abhijit Banerjee and Esther Duflo joint headshot

The objectives of aid are often unclear.... Reaffirming the most basic principle would provide clarity: The goal should be to invest in projects that will have the largest impact on the quality of life of poor people around the world.

—Abhijit Banerjee and Esther Duflo, The Financial Times, March 2025

Discover more perspectives from the J-PAL network

 


Acknowledgements: The Evidence Effect content was developed by many J-PAL authors, with leadership from Alison Fahey, Ying Gao, Eliza Keller, and Lisa de Rafols. The microsite was designed by Elizabeth Bond and illustrations were created by Lucy Nguyen.

Suggested citation: Abdul Latif Jameel Poverty Action Lab (J-PAL). 2025. “The Evidence Effect.” Last modified: July 2025. www.povertyactionlab.org/evidence-effect 

Photos: (1) Two farmers uproot rice seedlings for transplantation during monsoon season in India. Credit: Shutterstock.com; (2) A woman laughs as an enumerator measures her height in her home in Borong, East Nusa Tenggara, Indonesia. The measurement was part of an impact evaluation of an information campaign focused on preventing malnutrition. Credit: Miranda Putri, J-PAL;  (3) Credit: Official, Shutterstock.com