Accelerating Changes in Norms about Social Distancing to Combat COVID-19

Researchers:
Tanya Rosenblat
James Riddell IV
Fieldwork by:
Location:
Mozambique
Timeline:
2020
Target group:
  • General
  • Adults
Intervention type:
  • COVID-19 response

While public health messaging seeks to rapidly change norms to make social distancing more acceptable, norms do not shift instantaneously. Researchers are conducting a randomized evaluations to test the impact of different types of public health messaging on the practice of social distancing.