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Do Online Advertisements Increase Name Recognition or Favorability of Political Candidates in the United States?

David E. Broockman
In order to assess the effects of online advertising, researchers evaluated the impact of a high volume of Facebook advertising on name recognition and favorability of political candidates. E xposure to Facebook ads did not increase recognition of a candidate’s name or increase positive assessments...

Self-Prophecy Effects and Voter Turnout in the United States

Anton Orlich
Jennifer K. Smith
Researchers contacted registered voters in a New England town by telephone and asked a portion of these voters to predict whether or not they would vote. This allowed researchers to use a randomized evaluation to measure the impact of making a prediction about future voting behavior on actual voting...