Accelerating Residential Heat Pump Adoption

In partnership with a US municipal government and its local electric utility, we will conduct a randomized controlled trial of an existing heat pump incentive program to evaluate how subsidy levels affect adoption of air-source heat pumps (ASHPs) among general-population and low- and moderate-income (LMI) households. The design will enable us to understand demand for heat pumps at different incentive levels for both populations. Consequently, the study will provide causal evidence on cost-effective subsidy design for residential electrification and offer a replicable model for embedding experimentation in municipal climate programs.