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Taxes Make Smokers Happy

The Persuasive Effects of Televised Campaign Ads

James G. Gimpel
Daron R. Shaw
Early in the 2006 campaign for governor of Texas, the launch date and volume of television advertisements as well as the launch date of radio advertisements for the incumbent candidate were randomly assigned across media markets to evaluate the impact of the ads on public opinion. Results indicate...

The Effectiveness of Provider Incentives for Anemia Reduction in Rural China

Patricia Foo
Renfu Luo
Reynaldo Martorell
Alexis Medina
Scott Rozelle
Yaojiang Shi
Sean Sylvia
Linxiu Zhang
Qiran Zhao
Encouraging the adoption of health seeking behaviors remains a challenge today, despite the affordability and availability of health improving technologies and services. Researchers tested whether providing principals in rural primary schools in China with information, school subsidies, and...

Edutainment Campaigns to Address Social Norms and Perceptions about Child Marriage in Indonesia

Milda Irhamni
Researchers conducted a randomized evaluation to test the impact of an entertainment-education short film informational campaign (i.e. edutainment campaign) designed to inform adolescent girls and parents of the costs of child marriage on the norms and perceptions about child marriage in Indonesia...

Reducing Farmers' Risk through Flood-Tolerant Rice in India

Researchers partnered with CGIAR’s International Rice Research Institute (IRRI) to evaluate the impact of a flood-resistant rice variety on fertilizer use and crop yield in India. During floods, the flood tolerant seeds had a clear advantage over the traditional seeds. In non-flooded areas, there...