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Researchers conducted a randomized evaluation to test the impact of different types of labels to signal product quality on sellers’ ability to develop a reputation for consistently selling high-quality watermelons in China. The more expensive laser-cut label influenced sellers to provide higher...

Researchers introduced a mobile phone-based agricultural extension service to evaluate its impact on knowledge and adoption of effective farming methods among cotton farmers in Gujarat, India. They found that the service was highly effective in nudging farmers to adopt a number of recommended...

Researchers evaluated the impact of auto-scheduling appointments with targeted messages and nudge reminders on primary care engagement within four months after delivery for postpartum individuals with diabetes, hypertension, mental illness, or obesity in the United States. Individuals who received...

To study the effect of increased social pressure on turnout, researchers sent households one of four randomly selected mailings eleven days before Michigan’s August 2006 primary election. All four mailings increased turnout, but informing households of their neighbors’ past voting records raised...

Researchers introduced a Voluntary HIV Counseling and Testing (VCT) program to young females in Malawi to determine whether the program affects risky sexual behavior and school performance. They found no overall effect of VCT on risk of sexually transmitted infections or achievement test scores...

Researchers evaluated whether the intensity of personalized interaction between borrowers and loan officers in India influenced borrowers’ repayment behavior. They found that clients with personal relationship managers at the bank had better repayment behavior but were not more satisfied with their...