Evaluation
Researchers worked with a large nationwide retailer in the United States to test whether sharing information, and providing subsidies and sales incentives had an effect on the demand for energy efficient water heaters. Results showed that information alone did not increase demand, and a $100 rebate or the combination of a $25 sales incentives and a $100 rebate significantly increased purchases of the water heaters. In this context, providing more information alone was not an effective way of increasing demand for energy efficient durable goods.