Evaluation
Can media campaigns increase voter turnout among those underrepresented in the electorate? Researchers randomly assigned areas covered by Native American radio programming to either receive or not receive targeted radio messaging encouraging listeners to vote in the 2008 and 2010 US elections. The results suggest positive, but statistically insignificant impacts of the radio messaging on voter turnout among Native Americans. Researchers identified radio targeting as a potentially cost-effective way to encourage ethnic minorities to vote.