Evaluation
Many smallholder farmers in sub-Saharan Africa do not use basic agricultural technologies to improve crop quality. In the Senegal River Valley, researchers tested whether receiving advance information on a market reform—introducing quality labels for onions and selling by weight—would lead to changes in farmers’ production habits. Onion farmers who received information about the reform were more likely to adopt practices to improve quality, leading to substantial revenue gains. Despite these gains, the reforms were abandoned in the following season, largely due to opposition from traders.