Evaluation
Researchers examined whether a simple, inexpensive information campaign could change students’ knowledge and perceptions about post-secondary education. When exposed to an informational video, students who had been initially unsure about pursuing higher education reported expectations of higher returns to a post-secondary degree, lower concerns about costs, and also reported a greater likelihood of enrolling in a post-secondary institution. Students who had already been planning to pursue post-secondary education were more likely to believe they were eligible for grant aid.