The Determinants of Health Insurance Take-up and Plan Choice in Covered California

While the Affordable Care Act aimed to expand insurance coverage in the United States, insurance take-up rates remain fairly low, and many individuals purchase plans that are sub-optimal for their needs. The success of the health insurance exchanges created by the ACA largely depends on the choices consumers make, but the underlying factors contributing to those choices are not well understood. This project will conduct a randomized evaluation in California to study the key determinants of health insurance take-up and plan choice. The study will evaluate how providing information about the benefits of purchasing a plan, premium subsidies, penalties of remaining uninsured, and making plans more easily comparable, affects insurance take-up and choice of plans.

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RFP Cycle:
HCDI Off Cycle RFP [2015-2016]
United States of America
  • Full project
  • Pilot project