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Counseling the Unemployed in France (OPP/CVE)

An intensive counseling program for job seekers at risk of long-term unemployment in France helped them find work sooner than the standard low-intensity counseling program, and the counseling was more effective when provided by a public agency than by private contractors.

Policy Issue 

Job-search counseling has been receiving growing attention from researchers and policymakers in recent decades as a potential solution to unemployment. Evaluations have demonstrated that counseling can be very effective, especially when compared to other labor market policies, such as training and subsidized employment.

Several developed countries, including Australia, the Netherlands, and France, have extended the supply of personalized job counseling by contracting out these services to private providers.

Whether or not private contractors can deliver these services more efficiently than the public sector is an open question. In theory, market discipline could give private providers an incentive to deliver lower-cost, higher-quality services. However, the structure of the contract may affect these incentives in adverse ways. If the contract provides a large fixed payment per job seeker enrolled, providers may have an incentive to recruit a large number of job seekers without offering high-quality counseling afterward. But if more of the payment comes when job seekers find jobs, contractors may be tempted to select only those who already have the best prospects, defeating the purpose of the program. Without empirically comparing the effect of public and private job counseling programs, it is not possible to know if outsourcing job counseling services is an efficient policy.

Context of the Evaluation 

In France, as in many other European countries, long-term unemployment increased considerably in the late 1970s and has remained at very high levels ever since. Long-term unemployment can have a number of negative consequences including poverty, loss of practical skills, narrowing of social networks at the individual level, and a potential decrease in social cohesion at the societal level.

In 2007, ANPE, the French Public Employment Services, launched an intensive counseling program targeted to job seekers at risk of long-term unemployment. Around the same time, UNEDIC, the French unemployment benefits provider, started a similar intensive counseling program, provided through contracts with private companies.

Photo: Aude Guerrucci | J-PAL/IPA

Details of the Intervention 

A randomized evaluation of ANPE and UNEDIC's programs was carried out from January–December 2007, covering 216 local public employment offices in four of the 22 French administrative regions. The goal of the evaluation was to assess the impact of a reinforced counseling program when offered by private contractors or by the public employment services. Nearly 44,000 job seekers were randomly selected to be part of the evaluation. Eligibility was limited to job seekers entering unemployment and entitled to at least one year of benefits.

The evaluation randomly assigned job seekers to one of two intervention groups or to the comparison group at the beginning of their unemployment period. The individuals assigned to the intervention groups were free to enter or decline the program. If they declined, they were sent to the standard track.

Researchers collected administrative and survey data over twelve months after assignment to the three experimental groups to track the participants’ employment status and the duration of their unemployment spells.

Intervention 1: Public Intensive Each personal advisor was assigned to a maximum of forty clients. Meetings were held on a weekly basis to provide support on job search and applications. The program lasted six months and the estimated cost per client was €657.
Intervention 2: Private Intensive Each personal advisor was assigned to a maximum of forty clients. Meetings were held on a weekly basis. The program lasted six months and the cost per client ranged between €900 and €3947, depending on whether the client was placed in a stable job within six months.
Comparison Group: Public Standard Each personal advisor had 120 clients on average, and meetings were held on a monthly basis. The estimated cost per client was €120.
Results 
Intensive counseling accelerated job placement compared to the standard low-intensity program. However, the public intensive program acted faster and had a larger impact than the private intensive program.1

After three months, the effect of the public intensive program on unemployment among participants who enrolled was larger and remained larger over the entire study period. Within six months, the public intensive program increased the probability of exiting unemployment and finding a job by 50 percent (a 10.2 percentage point increase from a base of 20.7 percent). This effect was more than twice that of the private program, which increased the probability of finding a job by 22 percent (a 4.5 percentage point increase).

The public intensive program also performed better in helping participants find a stable job.

The public intensive program increased the likelihood of finding a job lasting at least six months by the end of the counseling period by 34 percent—a 7.2 percentage point increase compared to the counterfactual situation. The private track increased the probability of finding a lasting job by 27 percent, a 5 percentage point increase.

Private providers were less cost-effective than public providers.

The higher cost incurred to outsource intensive counseling to private providers was not accompanied by a reduction in the number of days of unemployment benefits paid by the government. Researchers estimate that the private program increased total net expenses per enrolled job seeker by approximately €1,162. The public intensive program reduced net costs to the government per job seeker slightly, but the difference was not statistically significant.

Contract incentives and job seekers’ motivations may help explain the lower performance of the private program.

Researchers found that the private program had a smaller impact on the most employable candidates. This finding could potentially be explained by the incentives created by the contract. Private firms received a large payment conditional on job placement, so in order to maximize their gains, they may have found it efficient to focus their effort on less employable candidates, relying on the better candidates to find jobs by themselves. Sanctions to inactive job seekers, including temporary or permanent removal from the unemployment list, were also applied less frequently for candidates enrolled in the private program, which may have had an impact on the candidates’ efforts to find jobs.

Policy Lessons 
In spite of the increasing reliance on the private sector for job counseling services, there is not sufficient evidence to claim that outsourcing works more efficiently.

This evaluation challenges the notions that private provision ensures a better or less expensive service, or that market discipline automatically results in increased efficiency. The case for outsourcing still requires support from rigorous evidence.

Contract design and the incentives provided to private providers can affect their performance.

The performance of private providers seems to be closely linked to the structure of their contract. A high conditional payment dependent on placement can encourage providers to sign up as many participants as possible and to keep them enrolled until they find a job eligible for payment, even if participants do not comply with the program requirements. Providers may also be encouraged to maximize their profits by providing a differentiated service to job seekers with different employment prospects. In this evaluation, sanctions to inactive job seekers were significantly less frequent for candidates enrolled in the private program, and private providers were significantly less effective with the most employable job seekers.

Behaghel, Luc, Bruno Crpon, and Marc Gurgand. 2014. "Private and Public Provision of Counseling to Job Seekers: Evidence from a Large Controlled Experiment." American Economic Journal: Applied Economics, 6(4): 142-174

1 The results on this page report the impact of the public or private intensive counseling program on jobseekers who actually participated in them. These percentage point changes are the impact of either the public or private intensive program on a given outcome relative to the comparison group, weighted by the proportion of jobseekers who actually participated in that program. Economists call this a “local average treatment effect.”