Free is better when it comes to preventive health

Many more people use preventive health products like mosquito nets, water-purifying chlorine tablets, and deworming pills when they are free.

Illustration of a child sitting within a bednet

Policymakers and implementers should scale up free distribution for preventive health products that all households need, and consider using free vouchers for those that only some households need. Because there are community-wide benefits when usage rates are high for these products, making them available for free amounts to not only greater impact, but also greater value for money.

Free preventive health products lead to better health and lower burdens on health systems. When health products are offered free of charge, more people use them, resulting in better health for more people. 

Even people who need the health products most are highly deterred by small fees. Charging fees can make a program less cost-effective by excluding people who otherwise would have used and benefited from a product, while raising little revenue.

A woman holding a bednet

Charging fees for many preventive health products dramatically reduces take-up. Preventive health products distributed for free are generally put to good use.

Cost and design considerations

Implementing partners

Implementers bring deep local knowledge, technical expertise, and a commitment to evaluation and learning as they bring these programs to life. Organizations that, to the best of our knowledge, integrate these lessons into their programming include the following (listed in alphabetical order); this list is not exhaustive. 

Today, many organizations support free distribution as an effective way to improve health. Free access to deworming has scaled to reach over 350 million children across India, Kenya, Nigeria, Malawi, and Pakistan as of 2023 and nearly 200 million insecticide-treated bednets have been distributed as of 2024.
 

Man and woman standing in a pharmacy

Discover more from other sources

 


Photos: 

(1) Women in northern Ghana pumping water from a well, which is their village’s only source of clean water. Credit: Rekindle Photo and Video, Shutterstock.com

(2) A woman in rural Kenya holding a mosquito net. Credit: Aude Guerrucci, J-PAL/IPA 

(3) Two pharmacy employees. Credit: Dan Bjorkegren, J-PAL/IPA