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The actors and film crew of "My Sunshine", a short movie used as the edutainment campaign material in this intervention

Edutainment Campaigns to Address Social Norms and Perceptions about Child Marriage in Indonesia

Milda Irhamni
Gumilang Aryo Sahadewo
Researchers conducted a randomized evaluation to test the impact of an entertainment-education short film informational campaign (i.e. edutainment campaign) designed to inform adolescent girls and parents of the costs of child marriage on the norms and perceptions about child marriage in Indonesia...
Man listening to radio

Using Media to Change Norms and Behaviors in Post-Genocide Rwanda

Researchers conducted a randomized evaluation in Rwanda to examine how important aspects of cultural practice do or do not change in the wake of exposure to media messages delivered through a radio soap opera drama. While the radio program had little effect on changing individual beliefs and...
Female hawkers selling banana in Tanzania.

Mass Media Experiments to Reduce Violence Against Women in Tanzania

Donald Green
Dylan Groves
Rachel Jones
Constantine Manda
Building on an earlier study in Uganda, researchers are working with Innovations for Poverty Action to measure the impact of radio programming on gender-related attitudes and behaviors.

Evaluating the Effects of Entrepreneurship Edutainment in Egypt

Ghada Barsoum
Bruno Crépon
Paul Dyer
Drew Gardiner
Marwa Moaz
William Pariente
Fostering youth entrepreneurship could help decrease youth unemployment. However, entrepreneurs face a number of barriers to launching and expanding their businesses. Researchers introduced a youth entrepreneurship reality TV show to evaluate the effects of a television show and entrepreneurial...

MTV Shuga: Changing Social Norms and Behaviors with Entertainment Education in Nigeria

Abhijit Banerjee
Eliana La Ferrara
Victor Orozco
Can television shows change how people think and act? In Nigeria, researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and...
Screenshot of a video where a woman addresses the camera from her home

Connecting Egyptian Women to Gender-Based Violence Resources via Social Media during Covid-19

Fotini Christia
Horacio Larreguy
Elizabeth Parker-Magyar
Researchers partnered with the Egyptian Center for Women’s Rights to evaluate the effect of educational social media and TV campaigns on women’s attitudes and behaviors around responding to GBV and IPV. The social media campaign increased women’s knowledge and use of resources, but had no impact on...
Children washing their hands in Dhaka, Bangladesh.

Changing Handwashing Behavior with Edutainment in Bangladesh

Reshmaan Hussam
Kailash Pandey
Abu Shonchoy
Chikako Yamauchi
Researchers conducted an evaluation to test the impact of a hand-hygiene edutainment (entertainment education) campaign on handwashing and health in Bangladesh. The campaign improved handwashing and child health but had no impact on hygiene knowledge.
Man walking with phone in hand and with headphones on

Combating Misinformation using Fact-Checking via WhatsApp in South Africa

Jeremy Bowles
Kevin Croke
Horacio Larreguy
Shelley Liu
John Marshall
Researchers conducted a randomized evaluation to assess how fact-checks regularly sent to participants through WhatsApp can affect their ability to discern false information, as well as their beliefs and attitudes related to topics subject to viral misinformation, particularly Covid-19. Overall, the...